Why Social Media isn’t Marketing 3

The other day while I was scrolling through my Instagram feed, a nice quote popped up from Social Media Examiner by Sue B Zimmerman “Social Media is not for selling, it’s for building trust.”

Social Media Qoute


The discussion

A small exchange then ensued (Screen capture 1) in the comments and one that I couldn’t Agree to disagree on.

Screen capture 1

As you can see (Screen capture 2) user scottayres says “Selling is part of, if not all of social media. It’s marketing after all. I came back and responded that “social media isn’t marketing…”

Screen capture 2

I then responded (Screen capture 3)  ” while we broadcast on the social platforms our wares to where users are gathering, social media is not marketing.”

Screen capture 3

Scottayres responded ” Yes it is! Everything your business publishes is marketing. Everything.”


Nerd’s Blurt

Now this is where the discussion can be had that everything a business publishes is in fact as scottayres says marketing. However, this is where I disagree in the terms of social media being marketing.

Social media is exactly what it states, social the “media” aspect can be anything from; user groups, online forums, usenets, twitter, facebook, linkedin, xing, the yet to be developed medium where we interact.

As marketers we bring the discussion of our wares to where the users are, tv commercials, billboards, banner adds, spread in paper, creating video on youtube. That is us bringing the message of our business to the users.

But is Social media really marketing?


Let’s look at this a little bit, if as an organization all you do is broadcast your message, you aren’t really being social you are being noisy. It is a personal belief of mine that you have to be genuine, and by being genuine you will gain trust. The trust you have built up will lead to more visibility and ultimately more sales.

What are your thoughts? Leave a comment below

  • Mike Turner

    My $0.02 Social should be part marketing, part hr, part sales and part anything else that is important to your business. So the ? isn’t what is Social Media; but how are you using it.

    • NerdBlurt

      Great comment Mike and I would agree that Social Media for business encompasses all of those. You may have inspired another blog post 🙂

  • Mark Browne

    Social Media for marketing at best is hit and miss, at worst its lazy reliance on hollow metrics of being liked and shared. Now don’t get me wrong, these things have value, but its only the beginning and these things are short lived. What social media is really about imho is expanding your network of peers and building relationships. And there is oppurtunity to expand that networking capability into innovation networks that bring real business value which includes, revenue, business growth and brand recognition. And that to me is where we need to be. Mike Turner is right, Social has to be part marketing, but its different from traditional marketing in that it needs to be the “Jab Jab Right hook!” that Gary Vanyerchuk’s book talks about. And to Lugi’s point, he brings in all the platforms of Social. I feel there is too much noise about the platform du jour for marketing. It’s cool if you’re a new company and getting to social to get known. Thats the right thing to do. But if you aren’t evolving that to bring an authentic relationship with your stake holders (customers, partners) you are going to loose your momentum and opportunity very quickly. Thats my Monday thought without caffeine 🙂