I love being able to talk to others about things they are passionate about, even happier when it is a close friend. In a recent episode, I sat down with Matthew Broberg to talk Community and the ROI of a sticker.
Data Analytics is a crucial way for businesses to see if they are doing good and also a way for them to improve either a process or content. There are many metrics we could discuss when it comes to communities, today we will explore the Return on Investment (ROI) of a Sticker. That’s right, a sticker.
Matthew has been sharing some of his presentations over the last few years and after reviewing his post on Stickers, I invited him on to chat. Why stickers? Are they really that popular? Can you even actually measure the ROI of the sticker?